Built by a parent, for every family

It started, like most things do, at the kitchen table.

My daughter Lavvanya — four years old, fierce opinions, zero patience — asked me why she couldn’t just take the biscuits from the shop. “Why do we give money?” It’s the kind of question every parent gets. I gave her a quick answer and moved on.

But that night, I couldn’t stop thinking. I have an MBA in Finance. I’ve spent years understanding how money, markets, and decisions work. And yet — when my own child asked the most basic financial question, I didn’t have a plan for how to teach her.

I looked for resources. Most felt like textbooks dressed up as activities. Nothing felt warm, practical, or like the way we actually talk to our children at home.

So I started building what I wished existed. Worksheets that feel like conversations. Videos that explain, not lecture. Activities designed for a Sunday morning, not a classroom.

My son Pulkit is two — too young for worksheets, but not too young to watch his sister learn. By the time he’s ready, I want GrowthCubs to be the place every parent, grandparent, and teacher turns to when a child asks, “But why?”

This isn’t a startup pitch. It’s a deeply personal project from a mom who believes every child deserves the same life skills that the world’s best schools teach — just explained warmly, practically, and in a way that feels like home.